Sound Effect Recording Seminars
In this 3 part seminar we had to first record a series of sound effects on the street using a special sound recording device; we asked to go on a scavenger hunt recording a variety of different sounds within the allotted time period, these included sound effects such as trams, keys jangling, drilling, car horn, fire engine, birds, traffic, dogs barking etc. We had to do our best not to pick up any other background noise in the recording. The next stage was to transfer these to hardrive, convert them to appropriate sound file format and edit the 'in' and 'out' points to make the sound effect as authentic as possible.
In the final seminar we were asked to select a video clip from a given selection of films, cartoons and adverts and remove the audio. We then had to take the sound effects we had recorded and use them with the visuals where appropriate using Adobe Premiere. I chose to use a gun shoot-out scene from the 1997 movie Grosse Point Blank. We hadn't recorded any gun shot sound effects during the scavenger hunt there had to recreate them as best we could using Sound Forge. I used the 'pneumatic drill' and 'crushing can' sounds and editing them using various distortion effects to create 'machine gun' and 'pistol' effects respectively before adding them to the video at the appropriate moments.
Overall I really enjoyed this task as sound production is something that I have never had the chance to experiment with before and found it to be fairly innovative and creative. However my lack of knowledge with Soundforge and the Adobe Premiere sound mixer meant my final result in this exercise was slightly unsatisfactory in parts though good practice. I would like to try to get to grips with this sound production more in my spare time as well as producing music in Cubase or FruityLoops.
Thursday, November 22, 2007
3 Point Lighting
We had a seminar on this a few weeks back which although I found extremely uninteresting; has enlightened me on the importance of this technique and that it is standard procedure in film and photography, something which I never knew. Still although I have had a bit more practice with lighting now, I am still uncertain of when the lighting is correct for the appropriate shot.
Key/Main Light:
This is the main light. It is usually the strongest and has the most influence on the look of the scene. It is placed to one side of the camera/subject so that this side is well lit and the other side has some shadow.
Fill Light:
This is the secondary light and is placed on the opposite side of the key light. It is used to fill the shadows created by the key. The fill will usually be softer and less bright than the key. To acheive this, you could move the light further away or use some spun. You might also want to set the fill light to more of a flood than the key.
Back Light:
The back light is placed behind the subject and lights it from the rear. Rather than providing direct lighting (like the key and fill), its purpose is to provide definition and subtle highlights around the subject's outlines. This helps separate the subject from the background and provide a three-dimensional look.
Genre - Horror
Horror films are films of the horror genre that are designed to elicit fright, fear, terror, or horror from viewers. In horror film plots, evil forces, events, or characters, sometimes of supernatural origin, intrude into the everyday world. Horror film characters include vampires, zombies, monsters, serial killers, demons, ghosts and a range of other fear-inspiring characters.
I find horror to be one of the most fascinating genres genres of film due to the lack of boundaries allowing the film maker to really stretch the imagination and make more interesting and surreal use of story, character and art production; this shall be one of my primary focuses for the year so shall talk about this more later.
Above is my groups attempt at a typical horror scene and we are all fairly pleased with it. My main interest in this piece was the art production and decided to use Alex's large artistic graffiti covered basment as the location along with a monster/witch mask found at a local costume shop. I thought the location was fairly unique seeing that it had a kind of colourful and surreal urban feel to it yet was dark and creepy at the same time.
The most impressive aspect of this film though would have to be the audio produced on FruityLoops, it creates a nail biting and intense build up as the victim wonders through the basement before intensifying to the max as the light shines onto the monster attacking before cutting out.
Given more time I think I would like to have tried this shot using a series of different camera angles and shots other than just the first-person POV and also worked on improving the shot of the killer appearing to be more subtle and scary as in more classical horror movies such as Halloween; other than that I was pleased with the result and will look forward to working on similar projects in the future.
Horror films are films of the horror genre that are designed to elicit fright, fear, terror, or horror from viewers. In horror film plots, evil forces, events, or characters, sometimes of supernatural origin, intrude into the everyday world. Horror film characters include vampires, zombies, monsters, serial killers, demons, ghosts and a range of other fear-inspiring characters.
I find horror to be one of the most fascinating genres genres of film due to the lack of boundaries allowing the film maker to really stretch the imagination and make more interesting and surreal use of story, character and art production; this shall be one of my primary focuses for the year so shall talk about this more later.
Above is my groups attempt at a typical horror scene and we are all fairly pleased with it. My main interest in this piece was the art production and decided to use Alex's large artistic graffiti covered basment as the location along with a monster/witch mask found at a local costume shop. I thought the location was fairly unique seeing that it had a kind of colourful and surreal urban feel to it yet was dark and creepy at the same time.
The most impressive aspect of this film though would have to be the audio produced on FruityLoops, it creates a nail biting and intense build up as the victim wonders through the basement before intensifying to the max as the light shines onto the monster attacking before cutting out.
Given more time I think I would like to have tried this shot using a series of different camera angles and shots other than just the first-person POV and also worked on improving the shot of the killer appearing to be more subtle and scary as in more classical horror movies such as Halloween; other than that I was pleased with the result and will look forward to working on similar projects in the future.
Friday, November 16, 2007
Form and Interview
Task
Part 1
Think about the documentary form.
Where does your stage 1 project fit?Do some research about
the types. More exist than mentioned this morning.
Think about visual styles that might fit that documentary form.
Part 2
Devise a series of questions and camera stagings that seek to
help illuminate personality subject matter POV of main character.
Is a pre-shooting script appropriate? If so devise one.
Part 3
Directed study task discussion.
We will discuss your Treatment and script completed over this last week.
Types of Documentary
Expository
A very traditional form of documentary in which an unseen speaker performs a voiced-over commentary that literally explains the images that we are seeing. It is the form often associated with wild life or historic documentaries, in which the viewer might feel in need of information about what they are seeing. The audience is not particularly ‘empowered’ by this kind of approach, finding itself in a subordinate role listening to the version of events that the filmmakers choose to prioritise.
Blue Planet
Observational
This is the mode associated with ‘fly-on-the-wall’ type documentaries. They appear to have been filmed in ‘real time’, as if the camera has happened upon events while those involved are seemingly unaware of the filming going on. The filmmakers correspondingly attempt not to interfere in what is underway. We do not hear their questions and we do not see them. There is no voice-over telling us what to think or what conclusions we should draw.
Airline
Interactive
Many documentaries feature a certain amount of interactive mode filmmaking. Such sequences will involve those being filmed responding to questions asked of them. In such interviews, the questions of the filmmaker may be left in or edited out. This may be a way that individuals in a film can make their own case, but it is also a mode that can act to undermine the interviewees, making them look foolish or deluded. Their interpretation of events or personal account may be rendered to seem trustworthy or untrustworthy depending on the context of surrounding shots or the nature of the statements being made in their own right.
Beef
Reflective
This is a style that is usually associated with more experimental documentaries, ones in which the filmmakers are interested as much in the process of making a film, of how reality can be constructed, as the actual content. At the simplest level the film may make no attempt to hide aspects of its construction - showing us the camera people for example.
Crocodile Hunter
Poetic
The poetic mode moved away from continuity editing and instead organized images of the material world by means of associations and patterns, both in terms of time and space. Well-rounded characters—'life-like people'—were absent; instead, people appeared in these films as entities, just like any other, that are found in the material world. The films were fragmentary, impressionistic,lyrical and artistic.
London Drum n Bass Documentary
Task
Part 1
Think about the documentary form.
Where does your stage 1 project fit?Do some research about
the types. More exist than mentioned this morning.
Think about visual styles that might fit that documentary form.
Part 2
Devise a series of questions and camera stagings that seek to
help illuminate personality subject matter POV of main character.
Is a pre-shooting script appropriate? If so devise one.
Part 3
Directed study task discussion.
We will discuss your Treatment and script completed over this last week.
Types of Documentary
Expository
A very traditional form of documentary in which an unseen speaker performs a voiced-over commentary that literally explains the images that we are seeing. It is the form often associated with wild life or historic documentaries, in which the viewer might feel in need of information about what they are seeing. The audience is not particularly ‘empowered’ by this kind of approach, finding itself in a subordinate role listening to the version of events that the filmmakers choose to prioritise.
Blue Planet
Observational
This is the mode associated with ‘fly-on-the-wall’ type documentaries. They appear to have been filmed in ‘real time’, as if the camera has happened upon events while those involved are seemingly unaware of the filming going on. The filmmakers correspondingly attempt not to interfere in what is underway. We do not hear their questions and we do not see them. There is no voice-over telling us what to think or what conclusions we should draw.
Airline
Interactive
Many documentaries feature a certain amount of interactive mode filmmaking. Such sequences will involve those being filmed responding to questions asked of them. In such interviews, the questions of the filmmaker may be left in or edited out. This may be a way that individuals in a film can make their own case, but it is also a mode that can act to undermine the interviewees, making them look foolish or deluded. Their interpretation of events or personal account may be rendered to seem trustworthy or untrustworthy depending on the context of surrounding shots or the nature of the statements being made in their own right.
Beef
Reflective
This is a style that is usually associated with more experimental documentaries, ones in which the filmmakers are interested as much in the process of making a film, of how reality can be constructed, as the actual content. At the simplest level the film may make no attempt to hide aspects of its construction - showing us the camera people for example.
Crocodile Hunter
Poetic
The poetic mode moved away from continuity editing and instead organized images of the material world by means of associations and patterns, both in terms of time and space. Well-rounded characters—'life-like people'—were absent; instead, people appeared in these films as entities, just like any other, that are found in the material world. The films were fragmentary, impressionistic,lyrical and artistic.
London Drum n Bass Documentary
Monday, October 22, 2007
Mise-en-scene
Sin City, 2005 - The Lady in Red
Directors: Frank Miller and Robert Rodriguez
For our first assignment I have been asked to find a clip from a film on Youtube and discuss how it uses the audiovisual elements to convey meaning and tell a story. I have selected the opening scene to the violent comic book inspired movie Sin City. This scene at first seems peaceful and romantic, you could almost be fooled into thinking that this was a love scene, however it just lulls the audience into a false sense of security before something shocking happens revealing the true cold and dark tone of the film.
I will look at the composition, colour, lighting, dialogue etc. to see how it creates an atmosphere and tone.
The scene opens on the terrace of a high rise building with a lady dressed in red calmly walking over to the balcony. The background is set in black and white however the women's dress and lipstick are coloured red, this unique form of cinematography emphasises the sense passion as well as danger depicted in this scene.
A slow jazz tune plays in the background; a man approaches the women calmly and conversates with her, his manner is cool and charming, his thoughts narrated on the audio are generally innocent; this settles the viewer into a relaxed and soothing atmosphere; however there is a vague sense of danger and tension, this is brought on by the contrast of colour and composition between the two characters.
The women appears vulnerable in comparison to the man; he is tall, dressed in black with a shadow cast across part of his face making him seem dark and mysterious while the women is dressed in a glowing red, a colour often with danger; there is also more light shone on her face which gives her a more innocent and vulnerable appearance. The body language and facial expressions also show this, the man keeps a stern face and steady posture during conversation while the women seems more affected by the conversation as her facial expressions show a range of different emotions from sadness to happiness. The dialogue too puts the man in control, he is confident, charming and wise managing to seduce this beautiful women with minimal effort.
As they embrace the atmosphere seems to soften as his thoughts are narrated; he seems to truely care for her; they kiss and a second after he tells her he loves her there is a sudden and violent flash; as the women dies in his arms he pulls a gun with a silencer out from off screen. He continues to hold her as his narrated thoughts continue to express his love for her with a sadness in his voice; the rain begins to come down harder to emphasise this sad tone. This sudden and disturbing action leaves the audience confused and gripped to why he has done this.
Finally with a nasty and souless tone of voice he says "I'll cash her check in the morning" as the cameras zooms out as a dark and sinister audio track plays, revealing the mans true colours as a cold and calculating assassin simply after money rather than the love-struck gentleman he appeared to be a few moments ago.
As he says this and the camera pans over the dark grey city and the sinister soundtracks plays as the opening credits roll setting the dark and off-key tone of the film while still leaving the audience in shock from the transition.
This film is incredible visually, the use of shadows combined with the odd splash of colour creates a truely unique visual experience and an atmosphere like no other. However the audio here is equally important in creating this, particularly the narratives which along with black and white set the dark and cold atmosphere.
Sin City, 2005 - The Lady in Red
Directors: Frank Miller and Robert Rodriguez
For our first assignment I have been asked to find a clip from a film on Youtube and discuss how it uses the audiovisual elements to convey meaning and tell a story. I have selected the opening scene to the violent comic book inspired movie Sin City. This scene at first seems peaceful and romantic, you could almost be fooled into thinking that this was a love scene, however it just lulls the audience into a false sense of security before something shocking happens revealing the true cold and dark tone of the film.
I will look at the composition, colour, lighting, dialogue etc. to see how it creates an atmosphere and tone.
The scene opens on the terrace of a high rise building with a lady dressed in red calmly walking over to the balcony. The background is set in black and white however the women's dress and lipstick are coloured red, this unique form of cinematography emphasises the sense passion as well as danger depicted in this scene.
A slow jazz tune plays in the background; a man approaches the women calmly and conversates with her, his manner is cool and charming, his thoughts narrated on the audio are generally innocent; this settles the viewer into a relaxed and soothing atmosphere; however there is a vague sense of danger and tension, this is brought on by the contrast of colour and composition between the two characters.
The women appears vulnerable in comparison to the man; he is tall, dressed in black with a shadow cast across part of his face making him seem dark and mysterious while the women is dressed in a glowing red, a colour often with danger; there is also more light shone on her face which gives her a more innocent and vulnerable appearance. The body language and facial expressions also show this, the man keeps a stern face and steady posture during conversation while the women seems more affected by the conversation as her facial expressions show a range of different emotions from sadness to happiness. The dialogue too puts the man in control, he is confident, charming and wise managing to seduce this beautiful women with minimal effort.
As they embrace the atmosphere seems to soften as his thoughts are narrated; he seems to truely care for her; they kiss and a second after he tells her he loves her there is a sudden and violent flash; as the women dies in his arms he pulls a gun with a silencer out from off screen. He continues to hold her as his narrated thoughts continue to express his love for her with a sadness in his voice; the rain begins to come down harder to emphasise this sad tone. This sudden and disturbing action leaves the audience confused and gripped to why he has done this.
Finally with a nasty and souless tone of voice he says "I'll cash her check in the morning" as the cameras zooms out as a dark and sinister audio track plays, revealing the mans true colours as a cold and calculating assassin simply after money rather than the love-struck gentleman he appeared to be a few moments ago.
As he says this and the camera pans over the dark grey city and the sinister soundtracks plays as the opening credits roll setting the dark and off-key tone of the film while still leaving the audience in shock from the transition.
This film is incredible visually, the use of shadows combined with the odd splash of colour creates a truely unique visual experience and an atmosphere like no other. However the audio here is equally important in creating this, particularly the narratives which along with black and white set the dark and cold atmosphere.
Tuesday, October 16, 2007
Working inside out- Holding Pattern
What is the theme?
Immigration, isolation, freedom- going home.
Locations?
Grass verge - Day. West Bridgeford A52.Government office - York House room 308, Friday 2-3pm. Make posters.Living room - Alex’s house. 58 Forest Road West.Park - Forest Fields.Library - Boots Library, Sherwood Street.Swimming Pool – Skylarks swimming pool. Underwater camera.
Shooting dates.
Ideal dates –
Monday 22nd - from 11amTuesday 23rd - from 2pm – 6pmWednesday 24th– morningsFriday 25th– 10pm – 3pm
Monday – Government office and library.Tuesday – Living room, park, grass verge and swimming pool.Wednesday - Back up time, in case we are behind our shooting schedule.
Booked equipment.
Big cameraRifle microphoneTri – podPistol gripMuffler
What is the theme?
Immigration, isolation, freedom- going home.
Locations?
Grass verge - Day. West Bridgeford A52.Government office - York House room 308, Friday 2-3pm. Make posters.Living room - Alex’s house. 58 Forest Road West.Park - Forest Fields.Library - Boots Library, Sherwood Street.Swimming Pool – Skylarks swimming pool. Underwater camera.
Shooting dates.
Ideal dates –
Monday 22nd - from 11amTuesday 23rd - from 2pm – 6pmWednesday 24th– morningsFriday 25th– 10pm – 3pm
Monday – Government office and library.Tuesday – Living room, park, grass verge and swimming pool.Wednesday - Back up time, in case we are behind our shooting schedule.
Booked equipment.
Big cameraRifle microphoneTri – podPistol gripMuffler
Friday, October 12, 2007
Year 2 - Audio Visual Pathway - WSM - Holding Pattern - Seminar 1
Jools has set us this task called 'working inside-out', the purpose of completing this task is:-
- Ideation
- The process of turning a script into a working script
- The creative process
- Idea generation
- Learn practical skills
- See various different approaches and perceptions of script
- Teamwork
What is the film about?
A Romanian immigrant arrives in U.K. with hope of making money, however things are not what he hoped for - he is out of pocket due to expensive living costs, is having difficulties understanding the foreign language and misses his home country and culture. He receives a letter for deportation sending him home, he has failed his goal to live and make more money in the U.K. but is happy to be going home
What if any current issues impact on the film and how will these be addressed in the film?
The increase in immigration in the U.K. shown from the immigrants point of view.There is a largely negative outlook on people who move into the U.K. to reap its benefits and can be seen as free loaders, therefore widely disliked by British nationals. However this film depicts the situation from the the immigrants point of view to adopt a more sympathetic outlook on their situation.
How you 'see' the film (visual styles, audio, motifs).
U.K. scenes to be fairly depressing and grey, flashback scenes to Romania to be colourful and bright.U.K. scenes to be quiet except for awkward annoying sounds - phone rig,fan etc.
Some idea of how the film will be crewed by yourselves.
Tuesday, June 12, 2007
Identities - Multimedia promotional video
This is the video ident I produced for my identities project. It is pretty much an advertisement for the course, I used Screen Recorder to capture various images from Youtube and my PC before editing them using Cyberlink PowerDirector. I am fairly pleased with this even though the majority of material used is copyrighted. The video is meant to give its auience an exciting glimpse into what can be learnt and achieved from studying on a multimedia degree.
P.S. The video has been sped up therefore the music has gone out of sync during the transfer from my PC to Googlevideo.
This is the video ident I produced for my identities project. It is pretty much an advertisement for the course, I used Screen Recorder to capture various images from Youtube and my PC before editing them using Cyberlink PowerDirector. I am fairly pleased with this even though the majority of material used is copyrighted. The video is meant to give its auience an exciting glimpse into what can be learnt and achieved from studying on a multimedia degree.
P.S. The video has been sped up therefore the music has gone out of sync during the transfer from my PC to Googlevideo.
Monday, June 11, 2007
Advertising
I have uploaded a collection of audio visual advertisements that caught my attention and have given a short analysis of how I feel they are effective in promoting the product.
7-Up
Although fairly basic in terms of imagery and narrative I feel this advert is very effective. 7-Up is a refreshing soft drink used to quench the consumer's thirst as well as give short term burst of lemon flavoured pleasure to the taste buds. The imagery used in this advert symbolises this feeling of natural refreshing bliss with close-up visuals of crystal clear lemonade being poured into a glass, followed by ice, followed by fizz and bubbles; it almost symbolises the feeling of relaxing in a cool natural spa pool. I find the audio used on this advertisement very effective; the music, voice-over and particularly the sound effects are all extremely soothing and refreshing which overall is the purpose of the product. The advert also shows its own 'face of 7-Up' character which is there to give the product a unique identity and also make it look 'cool' to add to consumer appeal.
Grand Theft Auto: San Andreas
This advertisement could be seen as more of a trailer in the sense of how it is produced. GTA: SA is an extremely popular videogame where you play as a gang member working his way up in the world through any means possible - theft,murder,drugs,extortion etc. therefore the game centres around a variety of gunfights, car chases and completing a variety of crime related missions. The advert shows various clips of the game in action, some introducing characters and showing of the games locations and vehicles, but mainly pure explosive action. This is what the game is about - exciting violent fast-paced action for adults and this is exactly what this advert delivers. The track used on it: Welcome to the Jungle by Guns n Roses goes perfectly with the action too, firstly its a great action packed tune but I also feel the term 'welcome to the jungle' symbolically greets consumers to be prepared for some rough, rugged n raw insane action.The american 'ghetto' in which much of this game is based has also been described as the 'concrete jungle' before because you continuously have to watch your back for predators or sumthing.
Ford Sport KA
This advert derives appeal from making its product look 'mean' which again can be related to being 'cool'. The Ford Sport KA is a revamped model of the Ford KA, complete with a more powerful engine, larger alloys and overall slicker and 'meaner' looking bodywork. The advert shows a typical picturesque friendly neighbourhood scene with the sun shining and birds in the trees with the car in question resting in the background. A pigeon calmly flies over to presumably sit or shit on the car when the bonnet suddenly flings up killing the pigeon before closing again. This is implying that this is some mean arse car with a mind of its own; although this is a lie and it is really just a car with a bigger engine and wheels, an advert like this would appeal to many consumers as they feel the advert alone gives this product character. Another appealing factor of the advert is the humour of the car killing the pigeon before it has the chance to crap on it. Many drivers can relate to this as pigeons tend to be the proud car owners worst enemy due to them wrecking their cars slick image with their excrete, therefore it can be seen funny in terms of the irony and revenge. Humour is another factor of adverts which can make a product stand out to the consumer.
MC Convention
This advert for a popular drum n bass rave appeals to its audience by representing the night as a live energetic good vibes party which is what every young raver is looking for. This rave in particular is more about the MC rather than the DJ, therefore uses MCs excitedly introducing the event promoting all the different names that will be present also using clips of each artist in action to hype the line up for the fans even more. The clips used show the party at its most hyped and exciting moments which in turn hypes the audience into coming to the rave as it looks like looks to be a constant good vibes party, even though the night will have a slightly more subdued atmosphere for the majority of the night and a few instances of particularly bad vibes, the advert won't show this as it will lack appeal. There are also numerous clips of sexy ladies shakin it down to entice the male audience into coming to the rave. The tune used is also an especially jump-up good vibes party tune which again entices the consumer into going for a fun night out.
I have uploaded a collection of audio visual advertisements that caught my attention and have given a short analysis of how I feel they are effective in promoting the product.
7-Up
Although fairly basic in terms of imagery and narrative I feel this advert is very effective. 7-Up is a refreshing soft drink used to quench the consumer's thirst as well as give short term burst of lemon flavoured pleasure to the taste buds. The imagery used in this advert symbolises this feeling of natural refreshing bliss with close-up visuals of crystal clear lemonade being poured into a glass, followed by ice, followed by fizz and bubbles; it almost symbolises the feeling of relaxing in a cool natural spa pool. I find the audio used on this advertisement very effective; the music, voice-over and particularly the sound effects are all extremely soothing and refreshing which overall is the purpose of the product. The advert also shows its own 'face of 7-Up' character which is there to give the product a unique identity and also make it look 'cool' to add to consumer appeal.
Grand Theft Auto: San Andreas
This advertisement could be seen as more of a trailer in the sense of how it is produced. GTA: SA is an extremely popular videogame where you play as a gang member working his way up in the world through any means possible - theft,murder,drugs,extortion etc. therefore the game centres around a variety of gunfights, car chases and completing a variety of crime related missions. The advert shows various clips of the game in action, some introducing characters and showing of the games locations and vehicles, but mainly pure explosive action. This is what the game is about - exciting violent fast-paced action for adults and this is exactly what this advert delivers. The track used on it: Welcome to the Jungle by Guns n Roses goes perfectly with the action too, firstly its a great action packed tune but I also feel the term 'welcome to the jungle' symbolically greets consumers to be prepared for some rough, rugged n raw insane action.The american 'ghetto' in which much of this game is based has also been described as the 'concrete jungle' before because you continuously have to watch your back for predators or sumthing.
Ford Sport KA
This advert derives appeal from making its product look 'mean' which again can be related to being 'cool'. The Ford Sport KA is a revamped model of the Ford KA, complete with a more powerful engine, larger alloys and overall slicker and 'meaner' looking bodywork. The advert shows a typical picturesque friendly neighbourhood scene with the sun shining and birds in the trees with the car in question resting in the background. A pigeon calmly flies over to presumably sit or shit on the car when the bonnet suddenly flings up killing the pigeon before closing again. This is implying that this is some mean arse car with a mind of its own; although this is a lie and it is really just a car with a bigger engine and wheels, an advert like this would appeal to many consumers as they feel the advert alone gives this product character. Another appealing factor of the advert is the humour of the car killing the pigeon before it has the chance to crap on it. Many drivers can relate to this as pigeons tend to be the proud car owners worst enemy due to them wrecking their cars slick image with their excrete, therefore it can be seen funny in terms of the irony and revenge. Humour is another factor of adverts which can make a product stand out to the consumer.
MC Convention
This advert for a popular drum n bass rave appeals to its audience by representing the night as a live energetic good vibes party which is what every young raver is looking for. This rave in particular is more about the MC rather than the DJ, therefore uses MCs excitedly introducing the event promoting all the different names that will be present also using clips of each artist in action to hype the line up for the fans even more. The clips used show the party at its most hyped and exciting moments which in turn hypes the audience into coming to the rave as it looks like looks to be a constant good vibes party, even though the night will have a slightly more subdued atmosphere for the majority of the night and a few instances of particularly bad vibes, the advert won't show this as it will lack appeal. There are also numerous clips of sexy ladies shakin it down to entice the male audience into coming to the rave. The tune used is also an especially jump-up good vibes party tune which again entices the consumer into going for a fun night out.
Career Paths
After some thought I have narrowed down a list of possible careers I hope to pursuit after finishing my degree. My primary interests lie in these fields of the multimedia business:
After some thought I have narrowed down a list of possible careers I hope to pursuit after finishing my degree. My primary interests lie in these fields of the multimedia business:
- Advertising
- Making travel, wildlife or cultural documentaries
- Making surreal, scary or gritty movies
Obviously these are just the top the list but I decided I would definitely like to work in the audio visual side of multimedia; filim is something I find enjoyable, interesting and more flexible in terms of what I can add to the industry. I feel I have fairly unique interests in life, for instance a love for underground music and 80's B-movies, aswell as reptiles and marinelife; and can think of no better way of spending my working life than creating films on topics such as these myself. Steve Irwin (R.I.P.) brought something new to wildlife documentaries, and I would hope to do the same....add something to a genre of film that has rarely been seen before.
In regards to advertising, I would love to work on promoting any type of product that I feel I can relate or use...e.g. clothes labels, videogames, holidays, toiletries, restaurants, movies, music, technology etc. via audiovisual or graphical means.
Sunday, June 10, 2007
End of Year Presentation
After finally finishing off my Identities package, presenting it to Jools and writing up the evaluation report; I am fairly pleased with what I have achieved and feel I have learnt a lot from working on this project.
To finish off the year, I am to deliver a presentation discussing what I have achieved throughout the year and which area of multimedia I hope to focus on next year.I have been given 5 options to choose from - Animation, Audio Visual, Games, Interactive and Web design.
Interactive and Web Design were instantly removed from the list as I have struggled with these throughout the year and don't find them nearly as interesting as the other choices, although there is probably more work available for a web designer.
Games is a pathway that I felt I would enjoy studying, however I have been told that it is considerably more difficult to grasp than the others and only those with true dedication to videogames should take this; have also only had one lecture on this and so have not seen enough to get a clear idea of whether I would enjoy this or not.
So currently I am stuck between whether to choose Animation or Audio Visual. I know for sure that I would love Audio Visual however I feel I am fairly competent with many of the programs and techniques used here already, where I could learn a lot from the Animation pathway which I would not be able to learn by myself, plus the design capabilites of this option seem imensely impressive particularly what can be produced with 3D Studio Max and Maya etc......more thought needed on this.
After finally finishing off my Identities package, presenting it to Jools and writing up the evaluation report; I am fairly pleased with what I have achieved and feel I have learnt a lot from working on this project.
To finish off the year, I am to deliver a presentation discussing what I have achieved throughout the year and which area of multimedia I hope to focus on next year.I have been given 5 options to choose from - Animation, Audio Visual, Games, Interactive and Web design.
Interactive and Web Design were instantly removed from the list as I have struggled with these throughout the year and don't find them nearly as interesting as the other choices, although there is probably more work available for a web designer.
Games is a pathway that I felt I would enjoy studying, however I have been told that it is considerably more difficult to grasp than the others and only those with true dedication to videogames should take this; have also only had one lecture on this and so have not seen enough to get a clear idea of whether I would enjoy this or not.
So currently I am stuck between whether to choose Animation or Audio Visual. I know for sure that I would love Audio Visual however I feel I am fairly competent with many of the programs and techniques used here already, where I could learn a lot from the Animation pathway which I would not be able to learn by myself, plus the design capabilites of this option seem imensely impressive particularly what can be produced with 3D Studio Max and Maya etc......more thought needed on this.
Saturday, June 02, 2007
Sunday, April 22, 2007
Website Update
After much fiddling around with Dreamweaver and Fireworks creating different designs I have come to conclude that the general layout design for my website is a tacky piece of shit and plan to start over.Although I feel the general concept of the design is OK...it just doesn't have a very modern or slick feel to it...and especially doesn't suit the corporation that I'm trying to promote.The colours just aren't right and the graphics are too big and bulky...just generally has a very unprofessional feel to it....some of my feedback sources described it as looking too 90's as well. My plan now is too look at various websites for inspiration and work on giving my website a more basic but slick look to it.Also recently purchased a book from the reading list - Designing Brand Identity, so hopefully this will help too.
In regards to Jool's comment about the logo being hard to read, I have tried out various other colour schemes which has hopefully rectified the problem.
Here is the website that I intend to scrap and some more logo designs:-
After much fiddling around with Dreamweaver and Fireworks creating different designs I have come to conclude that the general layout design for my website is a tacky piece of shit and plan to start over.Although I feel the general concept of the design is OK...it just doesn't have a very modern or slick feel to it...and especially doesn't suit the corporation that I'm trying to promote.The colours just aren't right and the graphics are too big and bulky...just generally has a very unprofessional feel to it....some of my feedback sources described it as looking too 90's as well. My plan now is too look at various websites for inspiration and work on giving my website a more basic but slick look to it.Also recently purchased a book from the reading list - Designing Brand Identity, so hopefully this will help too.
In regards to Jool's comment about the logo being hard to read, I have tried out various other colour schemes which has hopefully rectified the problem.
Here is the website that I intend to scrap and some more logo designs:-
Friday, March 02, 2007
Identities - Website & Logo DesignHave finally started to get the hang of Dreamweaver a bit due to handy book called Macromedia Studio MX for Dummies. Instead of wasting time trying to work out javascript code have taken the easy design mode route and have started being able to produce functional decent looking webpages. Another useful program I've been using in conjunction with Dreamweaver is Macromedia Fireworks which is a web graphics program, it is similar to Photoshop though I find has a greater range of effects and tools available for this particular project.I parcularly like the way I was able to enhance my basic logo design using it. Below are some examples and (above) a basic test file for my homepage.
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