Identities - Multimedia promotional video
This is the video ident I produced for my identities project. It is pretty much an advertisement for the course, I used Screen Recorder to capture various images from Youtube and my PC before editing them using Cyberlink PowerDirector. I am fairly pleased with this even though the majority of material used is copyrighted. The video is meant to give its auience an exciting glimpse into what can be learnt and achieved from studying on a multimedia degree.
P.S. The video has been sped up therefore the music has gone out of sync during the transfer from my PC to Googlevideo.
Tuesday, June 12, 2007
Monday, June 11, 2007
Advertising
I have uploaded a collection of audio visual advertisements that caught my attention and have given a short analysis of how I feel they are effective in promoting the product.
7-Up
Although fairly basic in terms of imagery and narrative I feel this advert is very effective. 7-Up is a refreshing soft drink used to quench the consumer's thirst as well as give short term burst of lemon flavoured pleasure to the taste buds. The imagery used in this advert symbolises this feeling of natural refreshing bliss with close-up visuals of crystal clear lemonade being poured into a glass, followed by ice, followed by fizz and bubbles; it almost symbolises the feeling of relaxing in a cool natural spa pool. I find the audio used on this advertisement very effective; the music, voice-over and particularly the sound effects are all extremely soothing and refreshing which overall is the purpose of the product. The advert also shows its own 'face of 7-Up' character which is there to give the product a unique identity and also make it look 'cool' to add to consumer appeal.
Grand Theft Auto: San Andreas
This advertisement could be seen as more of a trailer in the sense of how it is produced. GTA: SA is an extremely popular videogame where you play as a gang member working his way up in the world through any means possible - theft,murder,drugs,extortion etc. therefore the game centres around a variety of gunfights, car chases and completing a variety of crime related missions. The advert shows various clips of the game in action, some introducing characters and showing of the games locations and vehicles, but mainly pure explosive action. This is what the game is about - exciting violent fast-paced action for adults and this is exactly what this advert delivers. The track used on it: Welcome to the Jungle by Guns n Roses goes perfectly with the action too, firstly its a great action packed tune but I also feel the term 'welcome to the jungle' symbolically greets consumers to be prepared for some rough, rugged n raw insane action.The american 'ghetto' in which much of this game is based has also been described as the 'concrete jungle' before because you continuously have to watch your back for predators or sumthing.
Ford Sport KA
This advert derives appeal from making its product look 'mean' which again can be related to being 'cool'. The Ford Sport KA is a revamped model of the Ford KA, complete with a more powerful engine, larger alloys and overall slicker and 'meaner' looking bodywork. The advert shows a typical picturesque friendly neighbourhood scene with the sun shining and birds in the trees with the car in question resting in the background. A pigeon calmly flies over to presumably sit or shit on the car when the bonnet suddenly flings up killing the pigeon before closing again. This is implying that this is some mean arse car with a mind of its own; although this is a lie and it is really just a car with a bigger engine and wheels, an advert like this would appeal to many consumers as they feel the advert alone gives this product character. Another appealing factor of the advert is the humour of the car killing the pigeon before it has the chance to crap on it. Many drivers can relate to this as pigeons tend to be the proud car owners worst enemy due to them wrecking their cars slick image with their excrete, therefore it can be seen funny in terms of the irony and revenge. Humour is another factor of adverts which can make a product stand out to the consumer.
MC Convention
This advert for a popular drum n bass rave appeals to its audience by representing the night as a live energetic good vibes party which is what every young raver is looking for. This rave in particular is more about the MC rather than the DJ, therefore uses MCs excitedly introducing the event promoting all the different names that will be present also using clips of each artist in action to hype the line up for the fans even more. The clips used show the party at its most hyped and exciting moments which in turn hypes the audience into coming to the rave as it looks like looks to be a constant good vibes party, even though the night will have a slightly more subdued atmosphere for the majority of the night and a few instances of particularly bad vibes, the advert won't show this as it will lack appeal. There are also numerous clips of sexy ladies shakin it down to entice the male audience into coming to the rave. The tune used is also an especially jump-up good vibes party tune which again entices the consumer into going for a fun night out.
I have uploaded a collection of audio visual advertisements that caught my attention and have given a short analysis of how I feel they are effective in promoting the product.
7-Up
Although fairly basic in terms of imagery and narrative I feel this advert is very effective. 7-Up is a refreshing soft drink used to quench the consumer's thirst as well as give short term burst of lemon flavoured pleasure to the taste buds. The imagery used in this advert symbolises this feeling of natural refreshing bliss with close-up visuals of crystal clear lemonade being poured into a glass, followed by ice, followed by fizz and bubbles; it almost symbolises the feeling of relaxing in a cool natural spa pool. I find the audio used on this advertisement very effective; the music, voice-over and particularly the sound effects are all extremely soothing and refreshing which overall is the purpose of the product. The advert also shows its own 'face of 7-Up' character which is there to give the product a unique identity and also make it look 'cool' to add to consumer appeal.
Grand Theft Auto: San Andreas
This advertisement could be seen as more of a trailer in the sense of how it is produced. GTA: SA is an extremely popular videogame where you play as a gang member working his way up in the world through any means possible - theft,murder,drugs,extortion etc. therefore the game centres around a variety of gunfights, car chases and completing a variety of crime related missions. The advert shows various clips of the game in action, some introducing characters and showing of the games locations and vehicles, but mainly pure explosive action. This is what the game is about - exciting violent fast-paced action for adults and this is exactly what this advert delivers. The track used on it: Welcome to the Jungle by Guns n Roses goes perfectly with the action too, firstly its a great action packed tune but I also feel the term 'welcome to the jungle' symbolically greets consumers to be prepared for some rough, rugged n raw insane action.The american 'ghetto' in which much of this game is based has also been described as the 'concrete jungle' before because you continuously have to watch your back for predators or sumthing.
Ford Sport KA
This advert derives appeal from making its product look 'mean' which again can be related to being 'cool'. The Ford Sport KA is a revamped model of the Ford KA, complete with a more powerful engine, larger alloys and overall slicker and 'meaner' looking bodywork. The advert shows a typical picturesque friendly neighbourhood scene with the sun shining and birds in the trees with the car in question resting in the background. A pigeon calmly flies over to presumably sit or shit on the car when the bonnet suddenly flings up killing the pigeon before closing again. This is implying that this is some mean arse car with a mind of its own; although this is a lie and it is really just a car with a bigger engine and wheels, an advert like this would appeal to many consumers as they feel the advert alone gives this product character. Another appealing factor of the advert is the humour of the car killing the pigeon before it has the chance to crap on it. Many drivers can relate to this as pigeons tend to be the proud car owners worst enemy due to them wrecking their cars slick image with their excrete, therefore it can be seen funny in terms of the irony and revenge. Humour is another factor of adverts which can make a product stand out to the consumer.
MC Convention
This advert for a popular drum n bass rave appeals to its audience by representing the night as a live energetic good vibes party which is what every young raver is looking for. This rave in particular is more about the MC rather than the DJ, therefore uses MCs excitedly introducing the event promoting all the different names that will be present also using clips of each artist in action to hype the line up for the fans even more. The clips used show the party at its most hyped and exciting moments which in turn hypes the audience into coming to the rave as it looks like looks to be a constant good vibes party, even though the night will have a slightly more subdued atmosphere for the majority of the night and a few instances of particularly bad vibes, the advert won't show this as it will lack appeal. There are also numerous clips of sexy ladies shakin it down to entice the male audience into coming to the rave. The tune used is also an especially jump-up good vibes party tune which again entices the consumer into going for a fun night out.
Career Paths
After some thought I have narrowed down a list of possible careers I hope to pursuit after finishing my degree. My primary interests lie in these fields of the multimedia business:
After some thought I have narrowed down a list of possible careers I hope to pursuit after finishing my degree. My primary interests lie in these fields of the multimedia business:
- Advertising
- Making travel, wildlife or cultural documentaries
- Making surreal, scary or gritty movies
Obviously these are just the top the list but I decided I would definitely like to work in the audio visual side of multimedia; filim is something I find enjoyable, interesting and more flexible in terms of what I can add to the industry. I feel I have fairly unique interests in life, for instance a love for underground music and 80's B-movies, aswell as reptiles and marinelife; and can think of no better way of spending my working life than creating films on topics such as these myself. Steve Irwin (R.I.P.) brought something new to wildlife documentaries, and I would hope to do the same....add something to a genre of film that has rarely been seen before.
In regards to advertising, I would love to work on promoting any type of product that I feel I can relate or use...e.g. clothes labels, videogames, holidays, toiletries, restaurants, movies, music, technology etc. via audiovisual or graphical means.
Sunday, June 10, 2007
End of Year Presentation
After finally finishing off my Identities package, presenting it to Jools and writing up the evaluation report; I am fairly pleased with what I have achieved and feel I have learnt a lot from working on this project.
To finish off the year, I am to deliver a presentation discussing what I have achieved throughout the year and which area of multimedia I hope to focus on next year.I have been given 5 options to choose from - Animation, Audio Visual, Games, Interactive and Web design.
Interactive and Web Design were instantly removed from the list as I have struggled with these throughout the year and don't find them nearly as interesting as the other choices, although there is probably more work available for a web designer.
Games is a pathway that I felt I would enjoy studying, however I have been told that it is considerably more difficult to grasp than the others and only those with true dedication to videogames should take this; have also only had one lecture on this and so have not seen enough to get a clear idea of whether I would enjoy this or not.
So currently I am stuck between whether to choose Animation or Audio Visual. I know for sure that I would love Audio Visual however I feel I am fairly competent with many of the programs and techniques used here already, where I could learn a lot from the Animation pathway which I would not be able to learn by myself, plus the design capabilites of this option seem imensely impressive particularly what can be produced with 3D Studio Max and Maya etc......more thought needed on this.
After finally finishing off my Identities package, presenting it to Jools and writing up the evaluation report; I am fairly pleased with what I have achieved and feel I have learnt a lot from working on this project.
To finish off the year, I am to deliver a presentation discussing what I have achieved throughout the year and which area of multimedia I hope to focus on next year.I have been given 5 options to choose from - Animation, Audio Visual, Games, Interactive and Web design.
Interactive and Web Design were instantly removed from the list as I have struggled with these throughout the year and don't find them nearly as interesting as the other choices, although there is probably more work available for a web designer.
Games is a pathway that I felt I would enjoy studying, however I have been told that it is considerably more difficult to grasp than the others and only those with true dedication to videogames should take this; have also only had one lecture on this and so have not seen enough to get a clear idea of whether I would enjoy this or not.
So currently I am stuck between whether to choose Animation or Audio Visual. I know for sure that I would love Audio Visual however I feel I am fairly competent with many of the programs and techniques used here already, where I could learn a lot from the Animation pathway which I would not be able to learn by myself, plus the design capabilites of this option seem imensely impressive particularly what can be produced with 3D Studio Max and Maya etc......more thought needed on this.
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